Marketing Communications Specialist, Orchestration

United States

Full-time

Remote

$65K/yr - $80K/yr

Entry Level

McClatchy Media Company is shaping the future of media by bringing together trusted journalism and innovative distribution solutions. They are seeking a detail-oriented Marketing Communications Specialist, Orchestration to execute and manage marketing journeys across channels, ensuring cohesive customer experiences and timely content delivery.

Apply Now

Responsibilities

Implement and manage orchestrated customer journeys in Braze, focusing on data-driven timing, transitions and engagement optimization.
Refine audience segmentation and targeting logic to support personalized cross-channel messaging strategies with down-stream scaling as a priority.
Execute real-time messaging campaigns across email, push, in-app and other marketing channels.
Oversee QA, testing and performance validation of journey orchestration configurations.
Partner with the Automation Specialist to ensure alignment and handoffs between automated and orchestrated workflows.
Apply journey mapping insights and Liquid Logic personalization to maximize relevance and engagement.
In conjunction with CRM Data Analyst, analyze orchestration performance using Amplitude and other data tools; identify opportunities for optimization.
Maintain consistent documentation and ensure orchestration best practices are followed.
Monitor industry trends and innovations to evolve McClatchy’s customer journey strategies.

Qualification

Required

Advanced knowledge of journey orchestration within Braze or equivalent CEP platforms.
Strong experience with real-time engagement strategies and multichannel marketing campaigns.
Expertise in audience segmentation, customer lifecycle journeys and message timing logic.
Working knowledge of Liquid Logic, HTML/CSS and event-based data triggers.
Familiarity with Amplitude for data analysis and insights visualization.
Strong collaboration and communication skills; comfort working cross-functionally.
Highly organized with a focus on accuracy, consistency and performance-driven decision-making.
Bachelor's degree (B.A. or B.S.) from four-year college or university; preferably in marketing, or the equivalent education, experience, skills and knowledge needed to perform the tasks and responsibilities of the position.
Minimum qualifications: Two years of experience in field or in comparable fields.

Preferred

Bachelor’s degree (B.A. or B.S.) from four-year college or university preferred; computer skills.

Benefits

Healthcare coverage for employees and their families
Financial protection from expected and unexpected expenses
Multiple no-cost wellness resources
Coverage for four-legged friends
401(k) with employer match
Competitive paid time off
Corporate holidays
Variety of mental health benefits

McClatchy Media Company is shaping the future of media by bringing together trusted journalism, engaging lifestyle and entertainment content, trend analysis, and innovative distribution solutions.

Glassdoor