WEB CONTENT STRATEGIST

Midland, TX

Full-time

Onsite

Entry, Mid Level

Midland College is a school in Midland seeking a WEB CONTENT STRATEGIST with expertise in marketing, SEO, AI-driven web content, and digital strategy. The role focuses on optimizing the college’s web presence to attract and engage prospective students while improving retention through seamless user experiences.

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Responsibilities

Design, develop, and maintain the college’s website for optimal user experience and performance
Ensure the website is mobile-friendly, secure, and accessible to all users
Implement A/B testing and conversion rate optimization strategies to improve engagement
Map and optimize the digital student journey, from awareness to enrollment
Develop web experiences that guide prospective students through the marketing funnel
Create landing pages, forms, and calls-to-action designed to drive inquiries and applications
Integrate website with CRM and marketing automation platforms to track student interactions
Implement SEO best practices to enhance organic search visibility
Conduct keyword research and optimize web pages for search intent and user engagement
Monitor analytics and adjust strategies based on performance data
Leverage AI-driven tools to enhance content personalization and automation when appropriate
Integrate AI-powered chatbots to assist prospective students and improve user engagement
Stay updated on AI trends in web content and digital marketing
Write and develop content for digital marketing campaigns
Work closely with marketing, communications, and IT teams to align web strategy with institutional goals
Support digital advertising campaigns with optimized landing pages and tracking mechanisms
Utilize data insights to refine messaging and improve lead nurturing strategies
Other duties as assigned

Qualification

Required

Bachelor’s degree in Marketing, Communications, Journalism, English, Web Design, Digital Media, or a related field
2+ years of experience in web development with a focus on SEO, search, and marketing strategy
Strong analytical and problem-solving abilities
Ability to work collaboratively across departments
Excellent written and verbal communication skills and project management skills

Preferred

Higher Education Experience – Understanding of the unique web needs of colleges, including recruitment, student services, and academic program pages
Certifications in Web Content Strategy, Digital Marketing, SEO, UX Design, or Google Analytics

Benefits

Midland College is a school in Midland.

Glassdoor

Founded in 1972

Midland, Texas, USA

501-1000 employees

http://www.midland.edu/

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