Pearson operates as a media and education company that offers a wide range of services to its customers. They are seeking a motivated Marketing Coordinator to support their North American marketing team by executing marketing strategies, campaigns, and events while collaborating with cross-functional teams.
Support Marketing Manager to deliver our regional ‘big bet’ campaigns. Taking ownership and execution of assigned 1-3 workstreams, including digital and traditional marketing initiatives.
Assisting with CRM and Marketing Cloud initiatives, such as data management, campaign execution, and reporting.
Supporting the planning and execution of marketing events, including webinars, conferences, and trade shows.
Be responsible for raising Purchase Orders, vendor relationship management, tracking and managing expenses to ensure budget guidelines.
Supporting the creation of marketing materials, such as brochures, presentations, and social media content.
Follow up or respond to marketing queries
Qualification
Required
Demonstrated B2B marketing experience with a proven track record in marketing, product marketing, or a related field.
Great passion for building brands and innovative campaigns and activations.
Comprehensive understanding of traditional and digital marketing strategies across different channels.
Exceptional copywriting and communication skills in English, with a strong background in marketing communications.
Experience in Marketing Cloud, CRM – Salesforce experience is a plus.
Proficient in Microsoft Office Suite, with a strong ability to create impactful presentations.
Demonstrates strong analytical and data-driven thinking.
Tech-savvy with a willingness to learn new systems.
Excellent relationship builder with both internal and external teams.
Enthusiastic, passionate, and creative; thrives on thinking outside of the box.
Action-oriented with a 'roll up your sleeves approach'.
A demonstrated ability to collaborate across teams and functions to drive measurable outcomes.
High intellectual curiosity, creativity, and a strong desire to learn and continually improve how to leverage data, technology, and automation to engage prospects & customers.
Ability to work independently and as part of a team.
Bachelor’s degree required.
Preferred
Knowledge of the education industry
Advanced degree
Background in marketing
Benefits
Annual incentive program
Pearson operates as a media and education company that offers a wide range of services to its customers.
