Staff, Digital Analyst - (Hybrid in the NY office)
New York, NY
Full-time
Hybrid
$84K/yr - $94K/yr
Entry, Mid, Senior Level, Lead/Staff
Scholastic is a leading publisher and distributor of children's books. The Staff Digital Analyst will be instrumental in creating a data-driven culture and enhancing Scholastic’s digital presence by providing analytics and insights to improve website experience and drive growth.
Ability to analyze data, build dashboards, and generate insights with Adobe Analytics or Google Analytics
Can manipulate, aggregate, enrich, and connect data using domain-specific tools
Ability to interpret data and find insights
Proven track record of working in a team setting to collaborate and execute on projects
Project management skills
Communication skills to be able to present data insights in a clear and concise way.
Data Collection and Analysis: Gathering data from various digital channels (web, mobile apps, social media) and analyzing it to identify trends and insights.
Reporting and Visualization: Creating detailed reports and dashboards to visualize data and present actionable insights to stakeholders.
Campaign Performance: Assessing the performance of digital marketing campaigns and identifying optimization opportunities across different channels.
Technical Implementation: Managing and working with engineers to implement analytics tags (e.g., Adobe Analytics, Google Analytics) to ensure accurate data collection.
A/B Testing and Optimization: Measuring and analyzing A/B tests to inform digital strategy and improve user experience.
Collaboration: Working closely with IT, marketing, and other departments to ensure that analytics requirements are met and to support various projects.
Curiosity: Generally curious about data and is willing to dive deeper to learn more and uncover insights
Bachelor’s degree in quantitative discipline such as Computer Science, Statistics, Mathematics or Economics.
Preferred
Experience with SQL or Python preferred
Experience with BI/Visualization tools such as Power BI or Tableau a plus
Benefits
Full suite of health and wellness benefits (including a $0 deductible Medical Plan)
Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions
Tuition-Free programs for undergraduate and graduate degrees
Generous Parental Leave Program
Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount
Scholastic publishes and distributes children's books, connecting educators and families through accessibility, engagement, and expertise.
