Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. The Digital Analytics Analyst supports the Digital Analytics & Testing team by managing daily activities, collecting and analyzing data to measure the impact of digital marketing, and optimizing user experience through data-driven insights.
Works with the Digital Analytics Manger to understand reporting requirements, identifying, transforming and preparing the data for exploratory analyses, and ongoing reporting needs.
Compile datasets and develop dashboards that help the team monitor website and digital marketing campaign performance.
Monitor business performance and identify issues and opportunities, as well as recommend optimizations to the site experience using in-house data products, custom reporting, and web analytics tools.
Optimize end user experience across multiple lines of business to unlock insights and guide the business – Identify, test, and optimize new website product features to provide strategic direction that is driven by data evidence and analytical rigor.
Incorporate multiple data sources and methodologies to find opportunities to drive marketing efficiency in our advertising and improve the customer experience to acquire valuable customers and promote repeat shopping behavior.
Design and execute a/b/n tests to optimize marketing investments, analyze results, and provide insightful recommendations to the business.
Develop creative approaches to solving problems by partnering with versatile, multi-functional team members who come to the table with different perspectives.
Qualification
Required
Bachelor’s degree in Marketing, Business, Statistics, Computer Science, Data Science, or related field required.
Ability and strong desire to think analytically, to be able to identify and solve problems through data analysis
Strong attention to information details, metrics validation, report formatting, and accuracy is mandatory
Successful organization skills and ability to execute effectively on assigned workload
Confident, clear, effective communication - both internal teams and client-side
Flexible, adaptable, and able to function effectively under pressure (continually maintains a professional demeanor)
A team player who is self-motivated, enthusiastic, and customer-centric
SQL experience required (MSSQL, Oracle SQL, Big Query SQL)
Able to analyze large sets of raw data, draw conclusions and relationships and develop actionable recommendations
Advanced Excel skills, including experience-using formulas, pivot tables etc.
Advanced MS Powerpoint skills
Two (2) years of analytics or digital analytics (GA4/Adobe Analytics) experience required
One (1) year Digital Reporting experience using visualization reporting tools such as, Looker Studio, Tableau, Power BI
One (1) year of experience with A/B Testing & Personalization Testing experience, with tools such as Adobe Target/Google Optimize, Maxymiser, or Optimizely, required.
One (1) year of eCommerce analytics experience, required.
One (1) year of experience in working with Clickstream data in Google BigQuery or other data warehouse solutions like AWS or Snowflake.
Preferred
Experience in statistical software suites (R, Python, SAS)
Benefits
Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
Wish day paid time to volunteer at an approved organization of your choice
401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
Legal and identify theft plan
Voluntary income protection benefits
Wellness program (subject to provider availability)
Employee Assistance Program
Travel + Leisure Co. is an membership and leisure travel company.
