DreamWorks Animation SKG, Inc. is a leading entertainment company specializing in animated films and associated characters. They are seeking an Analyst for the Ad Sales Insights & Measurement team to measure the effectiveness of advertising campaigns and provide insights to clients on campaign performance across various platforms.
Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance
Create presentations that communicate campaign results, insights and recommendations in visually compelling formats
Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
Support supervisor and the broader Impact team on key Sales priorities and initiatives
Assist in the development of case studies
Qualification
Required
Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Economics/Finance, Math, Statistics, Computer Science, Information Technology, Marketing Analytics or related field
Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus
Experience with qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, and analyzing banners & crosstabs
Must have unrestricted work authorization to work in the United States
Proven data analyzation, interpretation, and visualization skills
Highly organized and detail-oriented with the ability to set priorities, handle multiple projects and meet tight deadlines
Strong communication skills necessary, both oral and written
Ability to work independently and as part of a team
Affinity for numbers and the story behind them
Naturally curious, resourceful and motivated
Open-minded and able to incorporate feedback and learnings into future projects
Preferred
Experience at a broadcast or cable network, advertising agency or primary research vendor/provider a plus
Experience with syndicated and/or custom brand impact and attribution measurement partners a plus. Examples include Kantar, Dynata, EDO, Marketcast, LiveRamp / Data Plus Math, Circana, NCS, ListenFirst, Nielsen Social and YouGov
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
